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Omar Faruk
29 jun 2022
In Discusiones generales
In the United States, more than half of consumers are embarking on a buying journey on Amazon instead of Google search, which is probably the familiar statistic. Google is aware of this trend and continues to develop vertical aggregators such as Jobs and News. And it's just part of a search equation that goes beyond "boxes and 10 blue links" and is now more dependent on behavior than anything else. With the rapid digitization of business after COVID, the trend of search and discovery fragmentation is accelerating at a faster rate, with these channel shifts thinking about touchpoints and buyer quests rather than seamless and single journeys. We are challenging our business to respond to. Will this be the catalyst for new innovation? 5. Business networking is not old The pandemic has had a huge impact on business networking. This trend will probably last longer than expected, as events cannot occur directly. The first wave of ghost mannequin effect response was to move to online events, virtual summits, and various webins, but there are also informal discussions and business meeting issues that need to be revisited to maintain the quality of the dialogue. Like remote work, geographical boundaries are no longer a concern for finding vendors or connecting with peers, leaving much room for creativity in designing new network processes. What will the pitch look like in the coming months? Or is it a business meeting? Or is it a meetup for the agency community? Perhaps another catalyst for innovation is being shaped here. Overview From critical consumer macrotrend assessments of search data to how business trends accelerate in the current situation, we are beginning to get a complete picture of the new agency situation. Which is here forever and which is just the trigger for the hype cycle? It's an unanswered question for both you and us. Here's a summary of what we've seen so far in terms of consumers and trends. Current customer status: Unemployment and health concerns remain high, causing anxiety and forcing people to reassess what is essential and what is not in their daily lives. Practicalism is still the driving force for buying something new, so many consumers never "return to normal." Still, the level of attention is fluctuating, and some discretionary or non-essential items are starting to bounce off
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Omar Faruk

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